Worldpanel by Kantar is the global supply of insight that reveals the designs in shopper and consumer behaviour, to form your model’s accomplishment, equally these days and tomorrow.

With the biggest buyer panel on this planet, they realize brand and retail dynamics in the alternatives of six billion persons. Their authorities and solutions offer a multi-dimensional watch of how people today Consider, how they shop And just how they consume, empowering brand names and stores to evolve with shopper behaviour.

They’re continuing to benefit from the wide range of promotions remaining offered by the grocers to help hold the price of browsing down.  shelling out on specials rose by fifteen%, when profits of goods at their usual value saw no enhance.

Vietnam's FMCG landscape is undergoing a metamorphosis with short term challenges in 2024 intersected with long lasting shifts in demographic construction, financial outlook, and purchaser Tastes.

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“Despite the stress from sporadic Covid outbreaks and need and supply disruptions, the China market ongoing to demonstrate monumental resilience and impetus for growth. In such a aggressive context the very best players retain innovating by uncovering new occasions as well as accelerating deployment in new channels and new marketplaces, strengthening their main positions and Using in the cycles” commented Jason Yu, taking care of Director of Kantar Worldpanel increased China.

raise shopper knowing with surveys induced by real purchases that reveal the true explanation you were or weren’t purchased or frequented.

discover the shifts reshaping Vietnam's FMCG sector & the growth pillars to help manufacturer prosper in 2024.

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About us Worldpanel division decodes shopper conduct to shape brand name futures. It is the currency in customer and shopper insight, assisting brand names harness the power of our behavioural info to set Daring techniques and travel sustainable business affect.

We watch FMCG purchases and developments across all retail channels, by the greatest purchaser panels globally.

Worldpanel as well as has long been Are living for more than 6 decades. Below you will discover just a few of the insight shared. Does this spark a vital issue you need answered on your consumers, market, or possibility? Get in contact. There’s an abundance of consumers on the high Avenue see Insight Looking for an expertise - how do your consumers like to come to feel?

professional panels in impulse products and solutions, beverages, infant treatment or pet food items can also be out there in A great deal of our world-wide network.

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Additionally, individuals also held stocking up individual treatment and residential treatment products and solutions to stay clean up and healthier. Liby, great, PG and Unilever continuously tapped into this development.